What is Social Media Optimization?
Social Media Marketing (Social Media Optimization, SMO) is the process of utilizing various social media networks like Facebook and Twitter in order to reach a larger audience. Social media marketing services focus on obtaining “followers” or users for each social media network in order to spread a marketing message across numerous networks.
How is Social Media relevant to me?
With more and more businesses switching to social media to find new customers, it is becoming more and more important for businesses to make the jump to social. Millions of potential customers use social media websites like Facebook and Twitter for one reason or another. Each of these social media networks hold potential opportunities for companies to reach out to their target audience.
There are large opportunities to monetize through providing updates to deals, information about new products and services, and engaging in conversations with potential and current customers to hold interest.
How significant is Social Media?
Social media networks are constantly growing as internet users are looking for new ways to communicate with others. The social media model is constantly expanding, providing advertising and monetization opportunities to businesses interested in getting involved. It is also becoming a competitive environment where companies each attempt to draw new visitors to their online presence.
Networks also provide unique opportunities for branding and deals that social network users can take advantage, giving them the opportunity to obtain exclusive deals or information. This means greater visibility for your company in social media.
What can MAT do for my business?
MAT Consultants SMO professionals can monitor, analyze, and improve social media marketing initiatives through various proprietary and standard strategies with the goal of reaching out to new customers. We manage social network accounts for numerous social networks to ensure that the latest news and deals are reaching potential customers. We also assist in implementing branding across all platforms effectively to ensure that users are getting the right message.